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NOVEMBER 7, 2023

We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% of company revenue in 2022 to 9.1% In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

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SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size. How long should your ad text be? How to look at the data.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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DECEMBER 5, 2023

Companies running 500-1,000 monthly experiments are experiencing nearly 16X more ROI. Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks. Even just 100 experiments a month will net you 1.4X

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

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OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. But we’re giving you the raw data so you can slice and dice however you’d like—by industry, annual ad spend and company size. How long should your ad text be? How to look at the data.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. I’m fine with that since leads have historically been a B2B marketer’s north star. I’m fine with that since leads have historically been a B2B marketer’s north star.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52