Remove social

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing?

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B2B Lead Generation: The Best of PowerViews

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Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Ginger Conlon, DM News, talked about harnessing big data and embracing “social”: Click to start video at this point —On the marketing side, Ginger notes there is a lot of talk about big data. Buying cycles are changing.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.