EveryoneSocial

OCTOBER 20, 2020

There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. We all have our “reasons” so let’s get to the points! Before I learn about EveryoneSocial, do I even want any more social media in my life? MSLGroup ). MSLGroup ). You guessed it: employee advocacy!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Convince & Convert

DECEMBER 23, 2015

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. highlight to tweet). Why is this the most important step? Influencers.

Word of Mouth 107

Word of Mouth WOM Peer-to-peer Marketing & Strategy 107

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128