The Point
OCTOBER 11, 2022
Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Plus, you don’t have to worry about bad data when someone changes jobs. Photo by Brett Jordan on Unsplash.
The Point
AUGUST 16, 2016
Spear turned that concept into a unique and engaging content marketing campaign that’s fully integrated and cross-channel, so that we can interact with our community in a new and compelling way,” said Dallas Davidson, Origami Logic’s Director of Demand Marketing. “We
The Point
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story.
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