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Marketing Craftmanship

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

JANUARY 10, 2015

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. An OpEd piece published recently on the Hedge Fund Marketing Alliance website sums up the prevailing attitude: “Online universities and community colleges advertise—Harvard and Yale do not.”.

Practices 100
Practices Planning Enterprise Management Transparency 100
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Why Social Media is WRONG for Asset Managers

Marketing Craftmanship

MARCH 7, 2016

The study’s social media usage growth figure excluded hedge fund participation (at 73%) in LinkedIn ( …and I do understand why: because this would have changed the study’s conclusion.). On behalf of semi-rational marketing professionals everywhere, I apologize to the global hedge fund community for unhelpful “market research” like this.

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