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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Encircle Them - Find their communities.

Lead Gen 100
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B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Although, see Jigsaw, below. Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Online Data Suppliers: Typically an annual subscription basis. million companies.

B2B Sales 100
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.