Paul Gillin

AUGUST 29, 2012

A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. In contrast to the earlier defensiveness P&G had shown about the controversy, it was now displaying complete transparency. You can’t join a community at a time of crisis. Vindication and Lessons.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 15, 2010

People love to share images that creatively display information in formats that make data easier to visualize. For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Big graphics are a recent trend and a great way to attract attention.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Even if you only use it to disseminate press releases, it at least plants a flag in this increasingly critical community.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50