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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Instead, they want to connect.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. To keep the system from being gamed, it doesn’t work like that.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! But a close read of the local search marketing community these days points up an increasing emphasis on the value of unstructured citations. Your goal with linked unstructured citations is to build your community footprint and your authority simultaneously.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

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You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. We at Abraham Harrison use email lists all the time and we never reach out more than three times to one recipient over the course of one campaign (one harvest) and then retire it until the next harvest. When it comes to your direct mail campaigns, you’ve probably over-farmed your land.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Will Traditional, Social Media Blend?