Blogger outreach is more PR than social media
APRIL 23, 2013
My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, a week after the initial email outreach, I send a reminder email, but only to those bloggers who didn’t reply at all. And it works.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). That’s all well and good but it is not blogger outreach. Right?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently. could tell you how that works.
How to pitch a blogger
SEPTEMBER 27, 2011
Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. God bless her.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Successful influencer outreach is just the end result of building a real relationship over time. According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Now’s your turn. Ready?
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Earned media is hard. It must be just short of impossible.
13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
AUGUST 22, 2012
That of course is a legitimate source of power on the web today in this Era of the Citizen Influencer where everyone can publish and have a voice. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. If a lot of them do, I’d be worried about the declining influence of Wikipedia! What about Customer Service?
You’ve probably over-farmed your donors’ land
OCTOBER 25, 2011
Image via Wikipedia. We at Abraham Harrison use email lists all the time and we never reach out more than three times to one recipient over the course of one campaign (one harvest) and then retire it until the next harvest. If you donate more than $33, have a birthday, or do something that Adam Curry and John C Dvorak consider to be PR , you get a shout-out. Or fertilizers?
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Of course not. Best of B2B Marketing for September 2010.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g.,