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Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60
Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 Cold Calling (20).

B2B Marketing 40
B2B Marketing Enterprise Management Planning Work Management 40
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