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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I’m often asked what I think the next big thing in social media might be. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia.