Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

MARCH 31, 2014

Cold calls go unanswered by more and more of us. You’re already seeing this with Netflix and Red Bull and Amazon and I think we’re going to see a lot more of this as brands battle for customer attention with television producers and movie studios and musicians. Photo Source: Wikipedia. of banners are ignored.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

B2B Marketing Zone Posts

JUNE 9, 2010

So, why are they spamming and cold calling me? Smashmouth Marketing , May 25, 2010 If you’re like me, last night you spent over four hours consumed with watching the finale to the television series LOST. So, what makes a good call to action? It happens to me all the time. Do I Really Need a Content Strategy?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40