Cold Calling Intent Signal Lead Capture White Paper 
Zoominfo
JULY 25, 2023
ZoomInfo’s OperationsOS platform enables more robust GTM automation, including helping users creatively customize their lead-scoring models and unlock account-based scoring. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.
Inbox Insight
JANUARY 5, 2023
Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.
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