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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Outbound marketing All of the techniques used in older marketing techniques like radio, TV ads, cold calling, and door-to-door sales.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Outbound marketing All of the techniques used in older marketing techniques like radio, TV ads, cold calling, and door-to-door sales.