Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

markempa

JULY 22, 2012

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” What does it mean to “enrich data” and “merge/de-dupe”? ” How do you make a cold call that’s memorable in the first 30 seconds? Relevancy is everything.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153