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6 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

In other situations, writers produce a very basic, generic outline that does not provide a sufficient level of detail and fails to adequately organize verbal or unstructured Subject Matter Expert (SME) data. “Clearly understand the motivations, pains, fears, desires and dreams of your target audience ” Phil Dunn's Bio.

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