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B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

Top Rank Marketing

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

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Blog: Get More Value Out of Your Virtual Events and Webinars

Conversica

From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Due to the slow reintroduction of trade shows and in-person events, you’re probably relying heavily on these virtual events to educate the market and generate interest in your offerings.

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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. If you missed the presentation or weren’t able to make it to #FlipMyFunnel, you can check it out on Slideshare.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. My ultimate goal is for the sales team to be successful, and the minute sales gets in front of someone on a call or in person, I trust them to do what they do and do it well. It’s psychology, right?

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Capland's team zoomed into the data and noticed that many users who borrowed a video from Wistia just to complete that onboarding step actually viewed it -- which presented an opportunity. "We Noah Kagan, the person behind growth blog OkDork , is one of those folks who’s so accomplished that we have to ask, "How many lives have you had?"

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24 Growth Hacks to Try Today

Hubspot

In addition to properly attributing the quote to the person it came from, make sure that individual knows her name will be appearing in your blog post. In 2013, Twitter rolled out a new ad personalization feature, which allowed brands to create sponsored tweets that targeted users most likely to be interested in their products and services.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We want to make these intelligent from a personalized standpoint, so on a spectrum from 100% ABM to light touch ABM, I’d say we’re at 80 percent full ABM, but intentional at the same time, if that makes sense.