The Laws Marketers Need to Know to Avoid Legal Backlash
Hubspot
FEBRUARY 10, 2012
Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. Both your business and your ESP can be held responsible for a screw-up, so make sure you select a legitimate ESP for your email marketing. At the very least, limit it.
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