Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Alliances are partnerships with companies that sell complementary products. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Franchisees. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. For example, here’s how to integrate your NetLine portal with Marketo. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52