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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Indeed, those who announce that anything is “dead,” marketing-wise, typically have an agenda in mind, most often selling you a product or solution to facilitate whatever replaces the (allegedly) departed. To download the SiriusDecisions report (free download, registration required), click here. Email is very much alive.

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Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Registration: [link]. About Televerde.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Alliances are partnerships with companies that sell complementary products. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Franchisees. Lower overhead.

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How To Launch Software Products Part III

Metadata

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

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How To Launch Software Products Part III

Metadata

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

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Welcome to Viewtopia®: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. Prior to joining Forrester, Barber was the director of online video at IDG News Service, where he was a technology news journalist serving IDG’s global network of websites.

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Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.