Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. As each need is met, personal achievement rises and purpose is fulfilled. As foundational needs are met and commoditized, the attention moves upwards towards higher order needs in order to achieve fulfillment.
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