article thumbnail

The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics.

Webcast 363
article thumbnail

Metadata.io Raises $40M in Series B Funding to Create the First Automated Operating System for B2B Marketing

Metadata

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. About Metadata.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

article thumbnail

Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). Service-level agreements: Create an agreement between marketing and sales on the timeframes, procedures, alerts, and escalation steps governing the way leads move through the funnel. Co-Founder and Editor. Exclude those emails that are expected. Jay Famico.

article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. FOLIO: Update Webinar, content & service feature updates.

B to B 40
article thumbnail

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Customers are those who've advanced from email service providers (ESPs).

article thumbnail

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Download the SEO Guide for Professional Services. Some require vendors to co-present with their clients. Earned Media.