article thumbnail

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Co-Founder and Editor. becomes more difficult to create. Jay Famico.

article thumbnail

3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

article thumbnail

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. These email templates have closed a $100,000 deal, seen an 80% response rate within 24 hours after a phone call, and received a 33% response rate after the prospect went dark.