How to Measure Your Content Marketing Effectiveness
Content Marketing Institute
SEPTEMBER 3, 2018
e-books, our blog, webinars, co-registration opportunities, etc.). Twitter followers, website traffic) are easy to track, they’re rarely insightful independent of other data. At CMI, one of our primary goals is getting new email subscribers , as this goal is a key to our business model. What topic brought them to CMI (e.g.,
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