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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. B2B SaaS, e-commerce) Price point (e.g. Art by Natalie Harney. When they didn’t do this, they often regretted it.