Co-Registration, CPL and ROI - B2B Marketing Zone

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI). It’s important to distinguish between cost-per-lead (CPL) and the value of a lead to your organization.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). For example, here's an inbound link to our co-founder Dharmesh's blog. 76) Return on Investment (ROI). The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). If ROI is negative, then that initiative is losing the company money.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

The Ultimate Dictionary of Marketing Terms You Should Know

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