Co-Registration, Cost per Lead, CPL and ROI

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. After all, ramping up investment in B2B lead generation only makes sense when you are confident that you can deliver results. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI).

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. For example, here's an inbound link to our co-founder Dharmesh's blog. Learn more here.).

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

The Ultimate Dictionary of Marketing Terms You Should Know

Webinars

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