Remove Co-Registration Remove CPA Remove CPL Remove ROI
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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

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Promoting your webinars or virtual events is also crucial to increase registrations and attendees. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI). Scott Brinker or Jay Baer) can drive more than net-new names and can potentially lower CPA even with any fees.