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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Take Demandbase for example. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold Leaner budget.