Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. A pipe to close conversion rate of around 20% to 30% was once considered a good average.

DemandBase 114

DemandBase Account Based Marketing ABM Paid Search Agency 114

Marketing Insider Group

JULY 1, 2020

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Take Demandbase for example. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold Leaner budget.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Maximize your reach using email invites and dedicated landing pages.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Top Content Marketing Resources for Startups. The HubSpot Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. For instance, adding an explainer video to your homepage.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

SalesIntel

OCTOBER 17, 2024

Visit My LinkedIn Ali Kaltman VP, Brand Marketing Lead at JP Morgan Chase & Co Expertise: Brand, Social Media, Digital Marketing, GTM About: Ali is currently the VP, Brand Marketing Lead for J.P. Her two business goals are simple: have fun and make money. For Alexis, achieving both means you’re truly winning. Morgan Payments brand.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64