Co-Registration Conversion Rate Correlation Webcast 
Valasys
AUGUST 19, 2019
They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. If the prospects can identify with the stories being told, they are automatically enticed to take relevant actions to optimize the website conversion rates.
Paul Gillin
JUNE 24, 2010
If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. History and Correlation. If you can correlate action to impact, then you can calculate ROI.
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