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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The pizza was delicious. I know, I know.

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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Many companies struggle with a major decision of where to publish their Web content. My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live? Integration : If required, it can be harder to integrate with an existing CMS or main site.

Domain 40
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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Many companies struggle with a major decision of where to publish their Web content. My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live? Integration : If required, it can be harder to integrate with an existing CMS or main site.

Domain 40
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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. It’s true; it’s just an understatement.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Feel free to scan the following headers and let us know if there are any sections you think you need more help with. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. We'll take it from there. What Is Content Marketing?