Components of a SaaS Marketing Strategy with a Freemium Model
SmartBug Media
MAY 2, 2019
I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. This tactic is often used when rolling out new expanded features of a product in order to gain demand, but then often transitions into paid features or a higher base cost.
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