article thumbnail

Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. This tactic is often used when rolling out new expanded features of a product in order to gain demand, but then often transitions into paid features or a higher base cost.

article thumbnail

Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

If you’re a Convert power user, you’ve undoubtedly tried to do one of the following: obtaining and adding performance data to your personal dashboards developing a results widget for your CMS setting up email notifications for yourself to notify you when a milestone is reached (e.g., Sign up for a free developer account.

API 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. Think of weather maps and population density maps.

article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. Every test you run helps you to learn more and improve, or to avoid potential failures. You can learn to make your marketing far more effective by improving it with A/B testing!

article thumbnail

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business.

article thumbnail

2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . or higher. Overall Best Software Product Winners.

article thumbnail

2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Enterprise Business.