Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). Microsites were originally invented for short-lived campaigns. Microsites 2.0 CMS chokehold is real.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64