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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

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11 Best Marketing Automation Software for Small Businesses

Optinmonster

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

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B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It's nearly useless to know about the trends if you're not fully aware of what they mean for you and your company. The Success of Account-Based Marketing. The Rise of Mobile. Go for the big one.

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5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

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B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. Account-based marketers don’t concern themselves with lead quantity.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

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An introduction to ecommerce APIs for non-developers

chiefmartech

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.

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