What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]
SmartBug Media
APRIL 27, 2023
Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily. First-Party Data First-party data is the data that will be most important in our future.
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