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Should You Be a Content Marketing Writer?

ClearVoice

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Featured Jobs.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Below, I've broken technology out based on how your company could use it to facilitate ABM. 61 ABM Technologies.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.