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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. ” Composability as an option.

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Digital Experience Pricing

TrustRadius Marketing

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP?

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports multiple users in a collaborative environment. The features of CMS vary widely. B2B companies also employ CMSs to store, control, revise & publish documentation.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. Marketers have more channels to monitor, from social media, to AI assistants, and more.

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Resources for learning more about CMS.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. This article was months in the making.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. Every test you run helps you to learn more and improve, or to avoid potential failures. You can learn to make your marketing far more effective by improving it with A/B testing!