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What Is an API? The Answer in 300 Words or Less

Hubspot

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. If a content management system (CMS) requests access to an API, the CMS serves as the API's endpoint. Why are APIs important?

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. View the source code for any website by going to View > Developer > View Source. Vocabularies.

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11 corporate communications tools to boost team performance

Sprout Social

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). Company Intranet or wiki tools. Enterprise.

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Make the most out of Scoop.it content distribution to engage your audience

Scoop.it

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year. Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. Internal company wiki or knowledge base.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly Blip.TV - Blip.TV

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Wikis as a Tool for Collaborative Course Management. world, wikis have emerged as a tool that may. Because of a wiki?s. to participate in the process of course management, information sharing, and content creation. use a wiki as a course management tool, and shares. Content Creation, Student Learning.

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