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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). The YouTube Approach to Lead Nurturing (blog post). white paper). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Lead Nurturing 101 (blog post). blog post).

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Zillions of blog posts.

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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And, uh, so if you're watching, you're, you're probably having to write something to at a minimum, a tweet at the maximum, an ebook or a white paper or something else, or who knows. A clear, bold assertion is the cornerstone of leadership.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

There’s still a place for more in-depth, considered thought leadership content and this should be seen as a source of differentiation.especially when savvy B2B marketers know they can actually have the best of both worlds with a single, high-quality white paper spawning multiple blogs & articles and countless social media posts.