ViewPoint
APRIL 12, 2013
Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.
ViewPoint
MAY 5, 2015
When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Andy Zimmerman , CMO at Evergage , is a proponent of personalization: The most effective programs for nurturing employ two key tactics: 1. Retargeting. Increased use of video. Not everyone wants to read a long article.
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