Valasys
DECEMBER 3, 2019
The collaboration is expected to benefit tofu, mofu & bofu digital marketers looking forward to fueling their lead generation techniques for B2B by inducing a deeper level of content personalization. To accelerate lead conversions by serving relevant content, the marketers have to deliver the right content at the right time.
The ABM Agency
APRIL 21, 2023
Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conclusion 1.
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Terminus
JANUARY 3, 2018
Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. Our Journey to Joining Terminus and BrightFunnel.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Litmus
AUGUST 3, 2021
Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.
The Marketing Blender
FEBRUARY 20, 2024
In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.
Heinz Marketing
FEBRUARY 19, 2018
By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. You’re heavily involved in the entire Funnel Media Radio Network.
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