Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Inefficient processes.

Digital Experience Platform 115

Digital Experience Platform Marketing & Strategy Business CMO 115

Martech

DECEMBER 27, 2022

“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. Low-code customer experience processes. This need to adapt quickly will also lead to adopting low-code customer experience (CX) processes.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Why we care.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 95

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 95

Martech

SEPTEMBER 16, 2022

The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Sales: Content is used to accelerate the sales process by providing prospects with the information they need to make a purchase. Sales manager or agent : Uses content to support the sales process.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

ClickZ

AUGUST 16, 2022

Serial entrepreneur, author, and CMO, Michael Brenner points out that you want your content to offer value. This process takes place on their own website and isn’t harvested across third-party lines. Set up a digital experience platform (DXP). Zero-party data is the greatest “cookie” of them all.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128