sales 
Anything Goes Marketing
FEBRUARY 18, 2009
In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Receivers : The receivers are the sales team. Why football? Are you ready for some football?
Anything Goes Marketing
NOVEMBER 15, 2009
As an example, SiriusDecsions focused on the concept of what they called the Demand Center. lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: Now need 2 worry about how 2 facilitate demand through the entire waterfall.
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