Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) Events: engaged, attended, received demo, attended session. Duplicate leads.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

DiscoverOrg

MAY 7, 2019

This is a valiant undertaking; however, it is ultimately extremely time-consuming for anyone who’s primary objective is booking demos or closing business. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. A marketing coordinator or a CMO? Request a demo.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Zoominfo

APRIL 23, 2020

This is a valiant undertaking; however, it is ultimately extremely time-consuming for anyone who’s primary objective is booking demos or closing business. A marketing coordinator or a CMO? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189