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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

JANUARY 27, 2021

” Traditional demand generation vs. the ABM model. You need Marketing and Sales and Service to all be working together to have a coordinated account experience. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase.

CPO 71
CPO DemandBase Account Based Marketing ABM 71
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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

DECEMBER 21, 2023

These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations. Marketing should help with stories and references throughout the sales journey.

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