CMO Content Mobile Advertising Multi-Touch Attribution 
Content Standard
MARCH 21, 2022
It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Check out How Brands Can Maximize ROI with Content Personalization. That’s just the start.
Content Standard
MARCH 6, 2019
And how can national brands create tailored content which doesn’t feel like generic, copy-paste messaging? Image attribution: Helena Lopes. National brands are increasingly focusing on the hyperlocal, collaborating on content creation with specific branches and regional partners. Finding the Local Flavor.
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Valasys
AUGUST 30, 2019
According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. The following are some of the key characters of Gen Z that separate them from millennials: Gen Z is the first generation that has grown up with mobiles.
B2B Marketing Exchange
NOVEMBER 15, 2023
Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Check out the 2023 winners below to see what content we think killed it. Curious on what you missed last year? 1 Top Performing Community Bank.
Unbounce
JULY 12, 2023
And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. Ad tools, copy generation, content and layout, you know, cropping, et cetera.
SnapApp
DECEMBER 12, 2017
Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Quality content. Ann Handley.
SnapApp
FEBRUARY 13, 2018
Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. Building brand awareness continues to be a major organizational goal for B2B content marketers. According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . .
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