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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. User Conferences and Industry Trade Shows.

Startups 148
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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. SMB, Marketing Team of 3, Some Content Marketing Budget.

article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. User Conferences and Industry Trade Shows You can market at other people’s events too.