SmartBug Media
JULY 10, 2019
At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.
Scoop.it
SEPTEMBER 14, 2023
It also helps to attend trade shows and follow industry experts on social media. See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. This way, you can react accordingly.
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Biznology
JULY 23, 2014
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.
ClickDimensions
MARCH 14, 2023
As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Manufacturing has changed considerably within the last 3-5 years. One of these technologies is Marketing Automation.
Biznology
JUNE 28, 2013
If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If you don’t make a plan for your marketing spend, the money will vanish into thin air.
Crimson Marketing
DECEMBER 17, 2015
Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.
Webbiquity
AUGUST 7, 2020
But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.
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